SPOC brand creation
Sefton Partnership for Older Citizens is an organisation that is better known and referred to as SPOC. Within the process of designing a report for them SPOC then decided that they also needed a logo creating. Not only to be used on the report but to be used to promote other marketing activities.
We decided that the acronym SPOC was distinctive but the organisation name was equally important and was underexposed. Based on this we decided to use the words to form a logotype but highlighting SPOC so it could be read 2 ways. The colours were chosen to create contrast between the 2 ways of reading it.