Better Life Better Health brand creation
To bring awareness to the Better Life Better Health campaign for SEP they needed a logo creating. It had to show the link that if you lead a better life, it will lead to better health. It was a campaign run in Sefton so it also had to show the regional link.
The 2 arrows pointing to each other represent the link between a better life through better health. They also form the letter ‘S’ representing the Sefton area. The colours used were because they are associated with a feeling of health and wellbeing.