With the constantly changing nature of financial rules and regulations, the HomePro Group needed to update all of its marketing materials from stationery to brochures. FairTrades also needed to update its marketing literature for their members and required a flexible and responsive solution to their ever changing needs.
The first thing we did was to create one consistent image for each company which could be applied to all marketing materials. This included sourcing images and colour schemes. This helped keep their branding and messages consistent across all materials.