160 years brand design
To celebrate its 160th anniversary, Liverpool Chamber of Commerce engaged us to create a new logo to run alongside their main brand. The logo was to be used to promote and celebrate their 160 year history. The logo had to be recognisable and distinctive whilst fitting in with the current branding.
We decided to use a mixture of 2 typefaces, one old style typeface the other a more modern typeface. This was to show the transition from past to present day and was reinforced by the colour scheme blending brown to blue.