Ambulance Service Union brand creation
The Ambulance Service Union (ASU) was created by a group of front line ambulance staff who were determined to significantly raise the profile of ambulance service employees across the whole of the UK. They approached us to update an existing logo they had which would co-inside with them having a new website and marketing materials produced.
We used a simple typeface which gave them the look of another emergency service. Diagonal lines were used underneath the words to further this idea and give it a unique look.